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Officine Mattio is promoting a motivational campaign, urging people not to remain passive and “be,” however and whenever, and choosing cycling as a lifestyle.
Officine Mattio, the prestigious brand of racing and gravel bikes, launches its new “Choose to be” campaign.
The centerpiece is a highly motivational claim, marked by awareness and action: choose to be, anyway, always.
Officine Mattio Lemma 2.0 custom gol paint
The message combines two verbs, two poles of meaning: choice/will (to choose) and self-expression/identity (to be).
On the one hand, the concept of choice, of willpower, which is central to the world of sports, competitive racing, cycling, all the way down to everyone’s daily life, studded with small big choices, every day. On the other hand, the dimension of being, identity and self-expression, as an exhortation to conscious freedom.
Officine Mattio Brondello carbon steel with custom finish saddle and bar
Officine Mattio’s invitation is therefore “Choose to be whoever you want to be, because you can, because you are free. The important thing is not to remain passive.” So choose to be, but more importantly choose to choose.
The launch of the campaign takes place today with an unedited video, through the company’s official channels: website, newsletter and Instagram profile.
Officine Mattio Brondello custom with diamonds logo
This initial launch will then be followed by new and concrete initiatives, real “Call to Action” oriented to Officine Mattio’s customers and its dealer network: driving paths created with the aim of supporting and helping them in their choice processes.
“Choose to be” connects well with the uniqueness and exclusivity typical of Officine Mattio’s bikes. On the other hand, when we make a personality choice, we give ourselves a unique and unmistakable imprint: just like the bikes of the Cuneo-based company. Made in Italy, refined and curated, Officine Mattio bikes can be customized as desired with an endless array of colors, materials and components.
Officine Mattio Lemma 2.0 gold paint
There are three collections from which to choose your dream bike: Carbon, Metalli and Gravel.
The first features carbon fiber models made with double-wrapping technology and a monocoque model, the second offers fine tailoring solutions in steel, stainless steel and aluminum, and the latter presents models dedicated to the trendiest discipline of the moment: gravel biking.
Officine Mattio custom SL bike with ananas details as requested by the customer
Founded in Cuneo in 2013 to produce frames of exquisite craftsmanship, with the best materials, the most advanced technologies and entirely Made in Italy, today the company employs more than 20 people in-house, and its three collections are exported to 26 countries around the world, including Europe, Asia, the United States, Australia and South America.
Officine Mattio Brondello custom saddle
Proudly Cuneo-based (in North-West Italy) even in its logo, which features the silhouette of Monviso mountain, Officine Mattio has made customization, elegance and minimalism its hallmarks. Today one of its most famous creations, the Brondello, is on display in Manhattan (NY) in the exclusive Atelier Luxuny, which offers for sale Made in Italy objects and artifacts that are the result of the finest Italian craftsmanship history.
Officine Mattio Brondello carbon steel with custom finish saddle and bar
OM bikes can be ordered either at the stores or by configuring them online at www.officinemattio.com and then picking them up at a local dealer.
The “Choose to Be” campaign was curated by the company’s in-house marketing department with creative support from Savigliano-based web and graphic communications agency Estroverso.
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